Company Registration Bulgaria | Effective Google Ads Strategy for Leads
See how CompanyRegistration.bg generated 87 qualified inquiries at a low cost using a targeted website and a precise 3-step Google Ads approach.
Table of Contents
1. The Challenge: Unclear Message and Expensive, Irrelevant Traffic
The problem was twofold and required a comprehensive, not fragmented, approach.
At the website level: The initial analysis showed that although the site contained the necessary information, it did not answer the key questions a foreign investor asks. The main advantages of the service and Bulgaria as a destination (low tax, quick procedure, remote registration option) were hidden in the text, not brought to the forefront. The user had to “fight” to find reasons to choose them specifically.
At the Google Ads level: Campaigns attracted clicks but without a clear filtering strategy. Much of the budget was spent on users searching for government institutions or free information, not a specialized consulting service. As a result, the cost to acquire a client was too high and the return on investment uncertain.
We knew we could not just “pour” more budget into advertising. We had to fix the foundation first.
2. The Solution: A 3-Step Strategy from Analysis to Implementation
Our approach was to build a strong connection between user search intent, the website message, and ad campaigns.
Step 1: In-depth Keyword and User Intent Analysis
Before writing a single line of code or ad text, we immersed ourselves in the client’s world. We studied not just what words people searched, but why they searched them. We identified key phrases with high commercial intent like [“how to open a company in Bulgaria as a foreigner”], [“Bulgaria 10% corporate tax”], [“remote company formation Bulgaria”]. This analysis gave us a clear map of the pains, needs, and motivations of the target audience.
Step 2: Comprehensive Homepage Optimization (CRO)
Armed with data from the analysis, we transformed the homepage from an informational brochure into a powerful sales tool. We focused on:
- Clear and direct headline: We changed the main message to “Independent Consulting for Company Formation in Bulgaria”. This immediately distinguishes the service from official government bodies and sets the right expectations.
- Highlight key advantages (USPs): We created a special section, visible right after the headline, that summarizes the strongest arguments with easy-to-understand icons and brief texts:
- 10% Corporate Tax Rate
- Rapid Setup: 4-Day Process
- No EU Residence Required
- From Your Place (remote)
- Bank Account Registration
- VAT & EU Validation
- Clean design and clear call to action (CTA): We removed visual clutter and focused user attention on the button “Consulting for new companies,” making it the logical next step.
Step 3: Precisely Structured Google Ads Campaigns
With an optimized sales-ready landing page, we built the ad campaigns from scratch.
- Topic-based structure: Separate ad groups were created for each main service and search type, allowing us to write extremely relevant ads.
- Irresistible ad copy: Ad texts directly reflected the advantages on the site, creating a sense of consistency and reinforcing trust.
- Aggressive use of negative keywords: We compiled an extensive negative keyword list (“free,” “government,” “registry agency,” “forum,” etc.) to stop budget leakage to irrelevant traffic.
3. The Results: 87 Qualified Inquiries at Minimal Cost
Data from the period June 10 – August 18, 2025 speak for themselves. The synergy between the optimized site and well-tuned campaigns led to impressive results:
- Total spend: 664.70 EUR (1,300 BGN)
- Conversions (contact form submissions): 87
- Average cost per acquisition (CPA): 7.66 EUR (14.99 BGN)
- Clicks: 1.27k
- Conversion Rate: 6.85%
For a high-value B2B service where one client can bring thousands of revenue, a cost of 7.66 EUR per qualified lead is a remarkable achievement. We managed not just to bring traffic, but to attract the right people and convince them to take the first step.
4. Conclusions and Lessons Learned from This Case
- Conversions happen on the site, not the ad platform. You can have the best Google Ads campaign in the world, but if your landing page is confusing and does not answer user questions, your budget is doomed. Investing in CRO pays off many times over.
- Understand intent, not just keywords. Success came when we stopped thinking about “traffic” and started thinking about “problem solving.” A foreign investor is not just looking for a service; they want security, speed, and efficiency. When we spoke their language, results followed.
- In B2B, filtering is more important than reach. Every leva spent on irrelevant clicks is a loss. Precise targeting and a strict negative keyword list were key to achieving such a low cost per inquiry.
Need a Similar Strategic Perspective for Your Business?
If you feel your website and ad campaigns are not working in sync and you are missing opportunities, it may be time to talk. Contact the team at AdwayCreative.bg for a free consultation and let’s turn your challenges into our next success story.