
Google Ads Case Study Performance: How Rosela AD Transformed from Local Producer to Industry Leader
Rosela AD Generated 5,830 New Business Leads While Cutting Customer Acquisition Costs by 71%
Table of Contents


Rosela AD, Bulgaria’s leading cucumber producer since 1992, transformed from zero online presence to digital market leader in just 6 months. Through proven digital marketing strategies, they generated 5,830 Google Ads conversions at 0.24 BGN per lead while achieving 1,808% growth in new website users. The comprehensive campaign delivered 5,500+ new users, 4,200 qualified paid visitors, and 71% cost reduction compared to industry benchmarks.
Digital Invisibility Despite Market Leadership
33 years of agricultural excellence but zero online discoverability
Premium geothermal cultivation advantage not communicated to potential buyers
Language barriers limiting expansion into international markets
Missing Professional Brand Identity
No cohesive visual identity across business touchpoints
Lack of professional marketing materials for B2B sales processes
Inconsistent messaging failing to communicate unique value proposition
Ineffective Customer Acquisition
No measurable marketing system to track ROI and optimize performance
Reliance on traditional networking limiting growth potential
Unable to reach wholesale buyers actively searching for cucumber suppliers
Exceptional Google Ads Performance
5,830 total conversions in 4.5 months (Feb-June 2025)
0.24 BGN cost per conversion – 71% below industry average
0.07 BGN average cost-per-click – exceptional campaign efficiency
5.89% click-through rate – nearly 5x higher than industry standard
Explosive Website Growth
5,500 new users generated in 6 months (Jan-June 2025)
1,808% increase in new users from campaign implementation
1,983% growth in user events demonstrating high engagement quality
1,500 organic users building sustainable long-term traffic
Multi-Channel Traffic Success
4,200 qualified paid search visitors from targeted campaigns
Cross-network dominance with 2,400 sessions across Google’s platforms
Balanced traffic distribution creating sustainable growth foundation
749% daily active user growth proving retention and return engagement
Brand Identity Development
Bilingual logo design (Bulgarian & English) with heritage messaging
Professional brand guidelines ensuring consistency across all materials
Strategic color palette and typography selection for premium positioning
Website Development & Optimization
Responsive bilingual website with conversion-focused architecture
Professional photography integration showcasing facilities and products
SEO optimization driving 1,500+ organic users in 6 months
User experience design maximizing lead generation potential
Google Ads Campaign Management
Strategic campaign development with precision B2B targeting
Ad creative design featuring psychological triggers and trust signals
Conversion tracking setup enabling precise ROI measurement
Continuous optimization maintaining 0.24 BGN cost-per-conversion
Content Creation & Visual Storytelling
Corporate video production (Bulgarian & English) showcasing unique processes
Professional facility photography eliminating buyer uncertainty
Marketing flyer design supporting offline sales processes
Website gallery optimization building trust through transparency
Integrated Marketing Support
Vehicle branding design for trucks and delivery vehicles
Print marketing materials extending digital success offline
Analytics implementation with comprehensive performance tracking
Ongoing strategic consultation ensuring sustained growth optimization
I. The Challenge: Breaking Through in Bulgaria's Competitive Agriculture Market
Rosela AD faced the reality every established business encounters – being invisible online despite 33 years of excellence. As Bulgaria’s leading cucumber producer, founded in 1992, they possessed unique advantages: geothermal water cultivation in Simitli and proven relationships with wholesalers, restaurants, and supermarket chains nationwide1.
Yet potential customers couldn’t find them when searching for premium Bulgarian cucumber suppliers. The company needed to bridge the gap between their traditional wholesale excellence and modern digital discovery.
Key obstacles included:
Zero online presence despite industry leadership since 1992
Language barriers limiting expansion opportunities
Lack of visual storytelling to showcase their unique geothermal cultivation process
Missing digital touchpoints for B2B customer acquisition
No measurable marketing to track ROI and optimize performance

II. Case Study Campaigns Results: Measurable Success Across Every Channel
The numbers tell the complete story:
Metric | Results | Timeframe |
---|---|---|
New Website Users | 5,500 users | Jan-June 2025 |
Google Ads Conversions | 5,830 leads | Feb-June 2025 |
Cost Per Click | 0.07 BGN | 4.5 months |
Cost Per Conversion | 0.24 BGN | 4.5 months |
Organic Traffic Growth | 1,500 new users | 6 months |
Paid Traffic | 4,200 qualified visitors | 4.5 months |
These results weren’t achieved through expensive, experimental tactics. Each metric represents systematic optimization and strategic implementation of proven methodologies that work consistently across different industries.

III. The Foundation: Building Digital Infrastructure That Converts
Logo Design: Professional Identity That Commands Premium Pricing
Your logo determines whether customers perceive you as a premium supplier or commodity provider.
Rosela’s new bilingual logo design communicates their heritage since 1992 while establishing modern credibility.
The friendly farmer character embodies trustworthiness and agricultural expertise, while the clean typography ensures professional recognition across all business applications.
The logo’s strategic elements include:
- Vintage-inspired farmer character building emotional connection and trust
- “Since 1992” heritage messaging proving decades of reliability
- Bilingual capability enabling international market expansion
- Professional color palette ensuring brand recognition across all materials
- Scalable design working equally well on business cards and truck branding
This professional identity immediately elevated Rosela’s perceived value, enabling them to command premium pricing while attracting higher-quality wholesale partners.

IV. Website Development: Converting Visitors Into Business Partners
Your website determines whether prospects become customers or competitors’ clients. Rosela’s new bilingual platform showcased their 33-year expertise while making it effortless for buyers to understand their value proposition.
Key features included:
Streamlined contact forms for wholesale inquiries
Detailed product specifications for procurement departments
Company heritage storytelling building trust with new prospects
Mobile optimization for buyers researching suppliers on-the-go
The website generated 5,500 new users in six months, proving that quality digital presence directly correlates with business growth.

V. Visual Storytelling: Making Complex Agriculture Simple
Corporate Video Production: Building Trust Through Transparency
Customers buy from suppliers they trust and understand. Rosela’s corporate video, produced in both Bulgarian and English, transformed complex agricultural processes into compelling business narratives that eliminate buyer hesitation.
The video strategically addresses common procurement concerns:
Facility tours proving production capacity – showing buyers they can handle large orders consistently
Geothermal cultivation explanation – demonstrating their unique cost advantages that enable competitive pricing
Quality control processes – reducing buyer risk by showing systematic standards
Year-round availability confirmation – addressing seasonal supply concerns
Sustainability messaging – appealing to environmentally conscious procurement teams
The video transcript reveals their positioning strategy: “We believe everyone deserves access to healthy and wholesome food grown in an ethical and environmentally friendly way”.
This messaging subconsciously reassures buyers they’re partnering with a responsible, long-term supplier.

Professional Photography: Proving Quality Through Transparency
Professional photography eliminated the biggest barrier in B2B agriculture sales – uncertainty about production standards.
High-quality images of Rosela’s facilities provided visual proof of their modern, efficient operations.
These images serve multiple psychological functions:
Reducing perceived risk by showing clean, modern facilities
Proving scale capability through warehouse and packaging shots
Demonstrating product quality with appetizing cucumber presentations
Building familiarity before first meetings or site visits
The photography became essential sales tools, reducing the sales cycle by allowing prospects to evaluate capabilities remotely.

VI. Google Ads Case Study Performance: Precision Targeting Delivers Results
Strategic Campaign Development with Psychological Triggers
The right Google Ads strategy transforms advertising spend into predictable lead generation. Rosela’s campaigns targeted wholesale buyers, restaurant chains, and procurement managers actively searching for cucumber suppliers.
Campaign performance highlights:
5,830 total conversions in 4.5 months
0.07 BGN average cost-per-click – significantly below industry averages
0.24 BGN cost-per-conversion – proving exceptional campaign efficiency
4,200 qualified website visitors from paid search

Ad Design Psychology: Visual Elements That Drive Action
Effective Google Ads combine compelling visuals with psychological triggers. Rosela’s ad designs incorporated:
Visual Trust Signals:
Professional product photography establishing quality expectations
Clean, readable typography ensuring instant message comprehension
Consistent brand colors building recognition and familiarity
Strategic white space focusing attention on key value propositions
Psychological Persuasion Elements:
Social proof indicators like “Leading Bulgarian Producer” reducing buyer risk
Urgency messaging encouraging immediate contact
Clear value propositions answering “what’s in it for me” instantly
Professional contact information building credibility and accessibility
These design principles generated exceptional results because they addressed subconscious buying triggers – familiarity, authority, and reduced perceived risk.

Cost Efficiency That Maximizes ROI
Smart targeting eliminated wasted ad spend. By focusing on business-intent keywords and geographic relevance, Rosela achieved conversion costs 71% below typical B2B benchmarks.
This efficiency demonstrates several key advantages:
Predictable marketing investment – knowing exactly what each lead costs
Scalable growth – proven ability to increase spending with proportional results
Competitive advantage – lower acquisition costs enable better pricing flexibility
Risk mitigation – tested strategies reduce marketing experimentation costs

VII. Physical Brand Extension: Connecting Digital Success to Real-World Recognition
Vehicle Branding Strategy: Mobile Marketing That Works 24/7
Your delivery trucks become mobile advertisements reaching thousands daily. Rosela’s branded trucks and minibus transformed routine deliveries into brand awareness opportunities that reinforce digital marketing messages.
The truck branding strategically includes:
-
Large, readable contact information enabling immediate inquiries
-
Professional product imagery showcasing quality expectations
-
Clear value proposition (“Leading Bulgarian Greenhouse Cucumber Producer”)
-
Geographic indicators (Sofia, Simitli) building local credibility
-
Website URL driving traffic to conversion-optimized pages
This integration creates powerful psychological effects:
-
Consistency across touchpoints building brand familiarity and trust
-
Physical presence validation proving the company’s legitimate scale
-
Local market authority demonstrating established market position
-
Accessibility reinforcement showing multiple ways to reach the business

VIII. Professional Print Marketing Materials: Extending Digital Success Offline
While digital campaigns generated exceptional online results, Rosela’s comprehensive marketing approach included professionally designed print materials that reinforced their premium positioning across all customer touchpoints.
Strategic Flyer Design Elements:
Visual Hierarchy and Messaging:
“Sustainable Cucumber Production in Bulgaria” headline immediately communicates environmental responsibility and local origin
Geothermal technology emphasis highlighting their unique competitive advantage
Advanced Technology section building credibility through specific capabilities
“Delight Your Customers” benefit-focused messaging addressing buyer priorities
Credibility Building Features:
GLOBALG.A.P. certification display proving international quality standards
Professional product photography showcasing premium cucumber quality
Technical specifications demonstrating serious agricultural capabilities
Complete contact information enabling immediate business inquiries
Brand Consistency Elements:
Rosela logo integration maintaining brand recognition across channels
Color scheme alignment with digital marketing materials
Professional typography reinforcing premium market positioning
Clean layout design ensuring easy information scanning
Psychological Impact Elements
Offline Trust Building:
Physical marketing materials create tangible credibility that digital alone cannot achieve
Professional print quality signals serious business investment and commitment
Comprehensive information allows prospects to evaluate capabilities thoroughly
Multiple contact methods reducing barriers to business inquiry
B2B Sales Support:
Leave-behind materials for sales meetings and trade shows
Detailed specifications enabling procurement team evaluation
Certification displays addressing compliance requirements
Visual product quality supporting premium pricing discussions

IX. Organic Growth: Building Long-Term Digital Authority
SEO Strategy and Content Development
Organic traffic represents customers finding you without paid promotion. Rosela’s blog content strategy positioned them as industry thought leaders while capturing search traffic from prospects researching cucumber suppliers.
Results included:
1,500 new organic users in six months
Improved search visibility for industry-relevant terms
Enhanced credibility through educational content
Reduced dependency on paid advertising over time
This organic foundation provides crucial psychological benefits:
Third-party validation through search engine rankings
Educational authority positioning Rosela as industry experts
Long-term asset building creating sustainable competitive advantages
Cost reduction over time decreasing per-lead acquisition costs

IX. Proven Digital Marketing Strategies: The Complete Integration Approach
Rosela’s success demonstrates that fragmented marketing efforts fail – integrated strategies win. The combination of:
Professional branding establishing credibility and enabling premium pricing
Optimized website converting visitors into qualified leads efficiently
Visual content simplifying complex agricultural processes for buyers
Targeted advertising reaching qualified prospects with surgical precision
Organic content building long-term authority and reducing advertising dependency
Physical branding extending digital reach into real-world customer interactions
Created a comprehensive customer acquisition system rather than isolated marketing tactics.
The psychological impact of this integration cannot be overstated. When prospects encounter consistent, professional messaging across multiple touchpoints, it triggers subconscious familiarity and trust. This familiarity reduces perceived risk and accelerates buying decisions.
The Real ROI: Beyond Lead Generation
While 5,830 leads and 0.24 BGN cost-per-conversion represent impressive performance, the true value extends far beyond these numbers:
Immediate Business Impact:
Shortened sales cycles through pre-qualified, educated prospects
Higher conversion rates from leads to customers due to trust-building
Premium pricing capability through professional positioning
Reduced sales effort per customer due to effective pre-selling
Long-term Strategic Advantages:
Market position dominance in digital search results
Competitive moats through established online authority
Scalable growth platform enabling predictable expansion
Asset accumulation in brand recognition and digital properties
These results prove that professional digital marketing doesn’t just generate leads – it transforms businesses into market leaders.
X.The AdwayCreative Methodology: Systematic Success
Rosela’s transformation wasn’t achieved through luck or experimental tactics. It resulted from systematic application of proven digital marketing principles that work consistently across industries.
Our methodology addresses the three critical success factors:
1. Professional Foundation Building
Brand identity development that commands premium positioning
Website optimization that converts visitors into qualified leads
Content creation that educates and persuades simultaneously
2. Strategic Traffic Generation
Google Ads campaigns with surgical targeting and conversion optimization
SEO implementation for sustainable, long-term organic growth
Social proof development through case studies and testimonials
3. Integrated Brand Experience
Multi-touchpoint consistency reinforcing key messages
Physical-digital integration maximizing marketing impact
Continuous optimization improving performance over time
This systematic approach eliminates the guesswork and experimental costs that plague most marketing efforts. Instead of hoping for results, our clients achieve predictable, measurable outcomes.
Your Next Step: Replicating These Results
Rosela’s case study demonstrates that established businesses can achieve rapid digital transformation when the right strategies are properly implemented. Their success proves that proven digital marketing strategies generate measurable outcomes consistently.
The question isn’t whether these results are achievable – Rosela’s numbers prove that conclusively. The question is whether you’re ready to implement the systematic approach that generates them.
Key success indicators from this case study:
Integration beats isolation – comprehensive strategies outperform single-channel efforts
Quality targeting reduces costs – precise audience selection maximizes advertising efficiency
Professional presentation builds trust – visual credibility accelerates sales cycles
Measurement enables optimization – data-driven decisions improve performance over time
Systematic implementation delivers predictable results – proven methodologies eliminate experimental costs
Every month you delay implementing these proven strategies represents lost opportunities and competitive disadvantage. Your competitors are already working to capture the customers you could be reaching.
Ready to transform your customer acquisition and reduce your marketing costs while increasing qualified leads?
The same systematic approach that generated 5,830 leads for Rosela can be adapted to your industry and market. Contact AdwayCreative to discover how proven digital marketing strategies can deliver measurable results for your business.