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Digital Marketing Agency AdwayCreative

Google Ads Case Study Performance: How Rosela AD Transformed from Local Producer to Industry Leader

Rosela AD Generated 5,830 New Business Leads While Cutting Customer Acquisition Costs by 71%

Table of Contents

Google Ads Conversions
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Tzvetelina Bikoff
Tzvetelina Bikoff
Sales Manager, Rosela AD
"We are very impressed with the way the company managed our project, in particular their flexibility, professionalism and quality work that they provided every step of the way."
Google ads case study performance showing Rosela AD premium cucumber producer logo with farmer character established 1992
Rosela AD's strategic logo redesign featuring heritage elements and professional color scheme contributed to their exceptional Google Ads case study performance.

Rosela AD, Bulgaria’s leading cucumber producer since 1992, transformed from zero online presence to digital market leader in just 6 months. Through proven digital marketing strategies, they generated 5,830 Google Ads conversions at 0.24 BGN per lead while achieving 1,808% growth in new website users. The comprehensive campaign delivered 5,500+ new users4,200 qualified paid visitors, and 71% cost reduction compared to industry benchmarks.

Digital Invisibility Despite Market Leadership

  • 33 years of agricultural excellence but zero online discoverability

  • Premium geothermal cultivation advantage not communicated to potential buyers

  • Language barriers limiting expansion into international markets

Missing Professional Brand Identity

  • No cohesive visual identity across business touchpoints

  • Lack of professional marketing materials for B2B sales processes

  • Inconsistent messaging failing to communicate unique value proposition

Ineffective Customer Acquisition

  • No measurable marketing system to track ROI and optimize performance

  • Reliance on traditional networking limiting growth potential

  • Unable to reach wholesale buyers actively searching for cucumber suppliers

Exceptional Google Ads Performance

  • 5,830 total conversions in 4.5 months (Feb-June 2025)

  • 0.24 BGN cost per conversion – 71% below industry average

  • 0.07 BGN average cost-per-click – exceptional campaign efficiency

  • 5.89% click-through rate – nearly 5x higher than industry standard

Explosive Website Growth

  • 5,500 new users generated in 6 months (Jan-June 2025)

  • 1,808% increase in new users from campaign implementation

  • 1,983% growth in user events demonstrating high engagement quality

  • 1,500 organic users building sustainable long-term traffic

Multi-Channel Traffic Success

  • 4,200 qualified paid search visitors from targeted campaigns

  • Cross-network dominance with 2,400 sessions across Google’s platforms

  • Balanced traffic distribution creating sustainable growth foundation

  • 749% daily active user growth proving retention and return engagement

Brand Identity Development

  • Bilingual logo design (Bulgarian & English) with heritage messaging

  • Professional brand guidelines ensuring consistency across all materials

  • Strategic color palette and typography selection for premium positioning

Website Development & Optimization

  • Responsive bilingual website with conversion-focused architecture

  • Professional photography integration showcasing facilities and products

  • SEO optimization driving 1,500+ organic users in 6 months

  • User experience design maximizing lead generation potential

Google Ads Campaign Management

  • Strategic campaign development with precision B2B targeting

  • Ad creative design featuring psychological triggers and trust signals

  • Conversion tracking setup enabling precise ROI measurement

  • Continuous optimization maintaining 0.24 BGN cost-per-conversion

Content Creation & Visual Storytelling

  • Corporate video production (Bulgarian & English) showcasing unique processes

  • Professional facility photography eliminating buyer uncertainty

  • Marketing flyer design supporting offline sales processes

  • Website gallery optimization building trust through transparency

Integrated Marketing Support

  • Vehicle branding design for trucks and delivery vehicles

  • Print marketing materials extending digital success offline

  • Analytics implementation with comprehensive performance tracking

  • Ongoing strategic consultation ensuring sustained growth optimization

I. The Challenge: Breaking Through in Bulgaria's Competitive Agriculture Market

Rosela AD faced the reality every established business encounters – being invisible online despite 33 years of excellence. As Bulgaria’s leading cucumber producer, founded in 1992, they possessed unique advantages: geothermal water cultivation in Simitli and proven relationships with wholesalers, restaurants, and supermarket chains nationwide1.

Yet potential customers couldn’t find them when searching for premium Bulgarian cucumber suppliers. The company needed to bridge the gap between their traditional wholesale excellence and modern digital discovery.

Key obstacles included:

  • Zero online presence despite industry leadership since 1992

  • Language barriers limiting expansion opportunities

  • Lack of visual storytelling to showcase their unique geothermal cultivation process

  • Missing digital touchpoints for B2B customer acquisition

  • No measurable marketing to track ROI and optimize performance

Aerial view of Rosela AD's extensive greenhouse complex with hundreds of white-roofed structures in Simitli mountains showing the scale behind their Google ads case study performance results
The Da.care starLife probiotics: A premium probiotic formula for infants, poised to enter the competitive UK market. This innovative product represents the challenge and opportunity that AdwayCreative embraced in our digital marketing strategy.

II. Case Study Campaigns Results: Measurable Success Across Every Channel

The numbers tell the complete story:

MetricResultsTimeframe
New Website Users5,500 usersJan-June 2025
Google Ads Conversions5,830 leadsFeb-June 2025
Cost Per Click0.07 BGN4.5 months
Cost Per Conversion0.24 BGN4.5 months
Organic Traffic Growth1,500 new users6 months
Paid Traffic4,200 qualified visitors4.5 months
 
 

These results weren’t achieved through expensive, experimental tactics. Each metric represents systematic optimization and strategic implementation of proven methodologies that work consistently across different industries.

Animated Google Ads dashboard showing Rosela AD's exceptional performance with 18.9K clicks, 5.89% CTR, 0.07 BGN average CPC, and 0.24 BGN cost per conversion demonstrating proven digital marketing strategies
Real-time Google Ads performance data showcasing Rosela AD's exceptional 5.89% click-through rate - nearly 5x higher than industry average, proving the effectiveness of strategic campaign optimization.

III. The Foundation: Building Digital Infrastructure That Converts

Logo Design: Professional Identity That Commands Premium Pricing

Your logo determines whether customers perceive you as a premium supplier or commodity provider.

Rosela’s new bilingual logo design communicates their heritage since 1992 while establishing modern credibility. 

The friendly farmer character embodies trustworthiness and agricultural expertise, while the clean typography ensures professional recognition across all business applications.

The logo’s strategic elements include:

  • Vintage-inspired farmer character building emotional connection and trust
  • “Since 1992” heritage messaging proving decades of reliability
  • Bilingual capability enabling international market expansion
  • Professional color palette ensuring brand recognition across all materials
  • Scalable design working equally well on business cards and truck branding

This professional identity immediately elevated Rosela’s perceived value, enabling them to command premium pricing while attracting higher-quality wholesale partners.

Designer creating Rosela AD logo as part of proven digital marketing strategies for premium agricultural brand
Our strategic design process created a distinctive visual identity that reinforced Rosela's market leadership while supporting their digital marketing campaigns.

IV. Website Development: Converting Visitors Into Business Partners

Your website determines whether prospects become customers or competitors’ clients. Rosela’s new bilingual platform showcased their 33-year expertise while making it effortless for buyers to understand their value proposition.

Key features included:

  • Streamlined contact forms for wholesale inquiries

  • Detailed product specifications for procurement departments

  • Company heritage storytelling building trust with new prospects

  • Mobile optimization for buyers researching suppliers on-the-go

The website generated 5,500 new users in six months, proving that quality digital presence directly correlates with business growth.

Laptop displaying Rosela AD's professional website homepage with "Why choose Rosela?" section, premium cucumber branding, and bilingual design showcasing proven digital marketing strategies implementation
Rosela AD's strategically designed website combines professional aesthetics with conversion optimization, featuring clear value propositions and premium product presentation that contributed to generating 5,500+ new users in six months.

V. Visual Storytelling: Making Complex Agriculture Simple

Corporate Video Production: Building Trust Through Transparency

Customers buy from suppliers they trust and understand. Rosela’s corporate video, produced in both Bulgarian and English, transformed complex agricultural processes into compelling business narratives that eliminate buyer hesitation.

The video strategically addresses common procurement concerns:

  • Facility tours proving production capacity – showing buyers they can handle large orders consistently

  • Geothermal cultivation explanation – demonstrating their unique cost advantages that enable competitive pricing

  • Quality control processes – reducing buyer risk by showing systematic standards

  • Year-round availability confirmation – addressing seasonal supply concerns

  • Sustainability messaging – appealing to environmentally conscious procurement teams

The video transcript reveals their positioning strategy“We believe everyone deserves access to healthy and wholesome food grown in an ethical and environmentally friendly way”. 

This messaging subconsciously reassures buyers they’re partnering with a responsible, long-term supplier.

Camera displaying professional video shooting of Rosela AD spokesperson in greenhouse demonstrating proven digital marketing strategies
Professional video content showcasing Rosela's facilities and processes helped eliminate buyer hesitation and accelerate the sales cycle.

Professional Photography: Proving Quality Through Transparency

Professional photography eliminated the biggest barrier in B2B agriculture sales – uncertainty about production standards. 

High-quality images of Rosela’s facilities provided visual proof of their modern, efficient operations.

These images serve multiple psychological functions:

  • Reducing perceived risk by showing clean, modern facilities

  • Proving scale capability through warehouse and packaging shots

  • Demonstrating product quality with appetizing cucumber presentations

  • Building familiarity before first meetings or site visits

The photography became essential sales tools, reducing the sales cycle by allowing prospects to evaluate capabilities remotely.

Laptop displaying Rosela AD's website gallery page with greenhouse aerial view and cucumber flower images, fresh cucumbers on wooden table showcasing professional photography and proven digital marketing strategies
Rosela AD's strategically designed gallery page combines professional aerial photography with detailed product imagery, creating visual storytelling that builds trust and showcases their sustainable geothermal cultivation process to potential wholesale buyers.

VI. Google Ads Case Study Performance: Precision Targeting Delivers Results

Strategic Campaign Development with Psychological Triggers

The right Google Ads strategy transforms advertising spend into predictable lead generation. Rosela’s campaigns targeted wholesale buyers, restaurant chains, and procurement managers actively searching for cucumber suppliers.

Campaign performance highlights:

  • 5,830 total conversions in 4.5 months

  • 0.07 BGN average cost-per-click – significantly below industry averages

  • 0.24 BGN cost-per-conversion – proving exceptional campaign efficiency

  • 4,200 qualified website visitors from paid search

Hand holding smartphone displaying Rosela greenhouse Google Reel ad with proven digital marketing strategies
Strategic Google Reel ads showcased Rosela's unique geothermal cultivation process, driving 4,200+ qualified visitors in just 4.5 months.

Ad Design Psychology: Visual Elements That Drive Action

Effective Google Ads combine compelling visuals with psychological triggers. Rosela’s ad designs incorporated:

Visual Trust Signals:

  • Professional product photography establishing quality expectations

  • Clean, readable typography ensuring instant message comprehension

  • Consistent brand colors building recognition and familiarity

  • Strategic white space focusing attention on key value propositions

Psychological Persuasion Elements:

  • Social proof indicators like “Leading Bulgarian Producer” reducing buyer risk

  • Urgency messaging encouraging immediate contact

  • Clear value propositions answering “what’s in it for me” instantly

  • Professional contact information building credibility and accessibility

These design principles generated exceptional results because they addressed subconscious buying triggers – familiarity, authority, and reduced perceived risk.

Person viewing Rosela AD YouTube ad on smartphone demonstrating case study campaigns results
YouTube video ads amplified Rosela's brand story across platforms, contributing to their comprehensive Google Ads case study performance.

Cost Efficiency That Maximizes ROI

Smart targeting eliminated wasted ad spend. By focusing on business-intent keywords and geographic relevance, Rosela achieved conversion costs 71% below typical B2B benchmarks.

This efficiency demonstrates several key advantages:

  • Predictable marketing investment – knowing exactly what each lead costs

  • Scalable growth – proven ability to increase spending with proportional results

  • Competitive advantage – lower acquisition costs enable better pricing flexibility

  • Risk mitigation – tested strategies reduce marketing experimentation costs

Smartphone displaying Rosela AD Google Display ad with cucumber fields showing case study campaign results
Rosela's Google Display ads featured strategic messaging and professional imagery, generating leads at 71% below industry average acquisition costs.

VII. Physical Brand Extension: Connecting Digital Success to Real-World Recognition

Vehicle Branding Strategy: Mobile Marketing That Works 24/7

Your delivery trucks become mobile advertisements reaching thousands daily. Rosela’s branded trucks and minibus transformed routine deliveries into brand awareness opportunities that reinforce digital marketing messages.

The truck branding strategically includes:

  • Large, readable contact information enabling immediate inquiries

  • Professional product imagery showcasing quality expectations

  • Clear value proposition (“Leading Bulgarian Greenhouse Cucumber Producer”)

  • Geographic indicators (Sofia, Simitli) building local credibility

  • Website URL driving traffic to conversion-optimized pages

This integration creates powerful psychological effects:

  • Consistency across touchpoints building brand familiarity and trust

  • Physical presence validation proving the company’s legitimate scale

  • Local market authority demonstrating established market position

  • Accessibility reinforcement showing multiple ways to reach the business

Rosela AD branded delivery truck demonstrating offline extension of digital marketing case study campaigns results
Extending online presence to physical assets, Rosela's truck branding reinforced digital messaging while creating additional brand touchpoints.

VIII. Professional Print Marketing Materials: Extending Digital Success Offline

While digital campaigns generated exceptional online results, Rosela’s comprehensive marketing approach included professionally designed print materials that reinforced their premium positioning across all customer touchpoints.

Strategic Flyer Design Elements:

Visual Hierarchy and Messaging:

  • “Sustainable Cucumber Production in Bulgaria” headline immediately communicates environmental responsibility and local origin

  • Geothermal technology emphasis highlighting their unique competitive advantage

  • Advanced Technology section building credibility through specific capabilities

  • “Delight Your Customers” benefit-focused messaging addressing buyer priorities

Credibility Building Features:

  • GLOBALG.A.P. certification display proving international quality standards

  • Professional product photography showcasing premium cucumber quality

  • Technical specifications demonstrating serious agricultural capabilities

  • Complete contact information enabling immediate business inquiries

Brand Consistency Elements:

  • Rosela logo integration maintaining brand recognition across channels

  • Color scheme alignment with digital marketing materials

  • Professional typography reinforcing premium market positioning

  • Clean layout design ensuring easy information scanning

Psychological Impact Elements

Offline Trust Building:

  • Physical marketing materials create tangible credibility that digital alone cannot achieve

  • Professional print quality signals serious business investment and commitment

  • Comprehensive information allows prospects to evaluate capabilities thoroughly

  • Multiple contact methods reducing barriers to business inquiry

B2B Sales Support:

  • Leave-behind materials for sales meetings and trade shows

  • Detailed specifications enabling procurement team evaluation

  • Certification displays addressing compliance requirements

  • Visual product quality supporting premium pricing discussions

Professional marketing flyer for Rosela AD featuring sustainable cucumber production in Bulgaria, advanced technology sections, GLOBALG.A.P. certification, and fresh cucumber product photography demonstrating comprehensive brand marketing materials
Rosela AD's strategically designed marketing flyer combines compelling messaging about sustainable geothermal cultivation, advanced technology credentials, and premium product positioning, serving as a powerful offline extension of their digital marketing success that generated 5,830 leads.

IX. Organic Growth: Building Long-Term Digital Authority

SEO Strategy and Content Development

Organic traffic represents customers finding you without paid promotion. Rosela’s blog content strategy positioned them as industry thought leaders while capturing search traffic from prospects researching cucumber suppliers.

Results included:

  • 1,500 new organic users in six months

  • Improved search visibility for industry-relevant terms

  • Enhanced credibility through educational content

  • Reduced dependency on paid advertising over time

This organic foundation provides crucial psychological benefits:

  • Third-party validation through search engine rankings

  • Educational authority positioning Rosela as industry experts

  • Long-term asset building creating sustainable competitive advantages

  • Cost reduction over time decreasing per-lead acquisition costs

Google Analytics 4 dashboard showing Rosela AD's exceptional performance with 5.5 thousand new users (1,808% increase), 43 thousand events (1,983.3% increase), and 749.1% DAU growth demonstrating proven digital marketing strategies success from January to June 2025
Real GA4 analytics revealing Rosela AD's extraordinary digital transformation: 5,500 new users representing 1,808% growth, 43,000 events with 1,983% increase, and sustained traffic momentum from campaign launch through June 2025, proving the exceptional effectiveness of strategic digital marketing implementation.

IX. Proven Digital Marketing Strategies: The Complete Integration Approach

Rosela’s success demonstrates that fragmented marketing efforts fail – integrated strategies win. The combination of:

  • Professional branding establishing credibility and enabling premium pricing

  • Optimized website converting visitors into qualified leads efficiently

  • Visual content simplifying complex agricultural processes for buyers

  • Targeted advertising reaching qualified prospects with surgical precision

  • Organic content building long-term authority and reducing advertising dependency

  • Physical branding extending digital reach into real-world customer interactions

Created a comprehensive customer acquisition system rather than isolated marketing tactics.

The psychological impact of this integration cannot be overstated. When prospects encounter consistent, professional messaging across multiple touchpoints, it triggers subconscious familiarity and trust. This familiarity reduces perceived risk and accelerates buying decisions.

The Real ROI: Beyond Lead Generation

While 5,830 leads and 0.24 BGN cost-per-conversion represent impressive performance, the true value extends far beyond these numbers:

Immediate Business Impact:

  • Shortened sales cycles through pre-qualified, educated prospects

  • Higher conversion rates from leads to customers due to trust-building

  • Premium pricing capability through professional positioning

  • Reduced sales effort per customer due to effective pre-selling

Long-term Strategic Advantages:

  • Market position dominance in digital search results

  • Competitive moats through established online authority

  • Scalable growth platform enabling predictable expansion

  • Asset accumulation in brand recognition and digital properties

These results prove that professional digital marketing doesn’t just generate leads – it transforms businesses into market leaders.

X.The AdwayCreative Methodology: Systematic Success

Rosela’s transformation wasn’t achieved through luck or experimental tactics. It resulted from systematic application of proven digital marketing principles that work consistently across industries.

Our methodology addresses the three critical success factors:

1. Professional Foundation Building

  • Brand identity development that commands premium positioning

  • Website optimization that converts visitors into qualified leads

  • Content creation that educates and persuades simultaneously

2. Strategic Traffic Generation

  • Google Ads campaigns with surgical targeting and conversion optimization

  • SEO implementation for sustainable, long-term organic growth

  • Social proof development through case studies and testimonials

3. Integrated Brand Experience

  • Multi-touchpoint consistency reinforcing key messages

  • Physical-digital integration maximizing marketing impact

  • Continuous optimization improving performance over time

This systematic approach eliminates the guesswork and experimental costs that plague most marketing efforts. Instead of hoping for results, our clients achieve predictable, measurable outcomes.

Your Next Step: Replicating These Results

Rosela’s case study demonstrates that established businesses can achieve rapid digital transformation when the right strategies are properly implemented. Their success proves that proven digital marketing strategies generate measurable outcomes consistently.

The question isn’t whether these results are achievable – Rosela’s numbers prove that conclusively. The question is whether you’re ready to implement the systematic approach that generates them.

Key success indicators from this case study:

  • Integration beats isolation – comprehensive strategies outperform single-channel efforts

  • Quality targeting reduces costs – precise audience selection maximizes advertising efficiency

  • Professional presentation builds trust – visual credibility accelerates sales cycles

  • Measurement enables optimization – data-driven decisions improve performance over time

  • Systematic implementation delivers predictable results – proven methodologies eliminate experimental costs

Every month you delay implementing these proven strategies represents lost opportunities and competitive disadvantage. Your competitors are already working to capture the customers you could be reaching.

Ready to transform your customer acquisition and reduce your marketing costs while increasing qualified leads? 

The same systematic approach that generated 5,830 leads for Rosela can be adapted to your industry and market. Contact AdwayCreative to discover how proven digital marketing strategies can deliver measurable results for your business.

Are You Ready to Write Your Own Success Story?

Let's explore how we can apply these proven strategies to elevate your business to new heights. After all, if we can help Swiss company win the hearts of British parents, imagine what we could do for you.
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