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Google Ads Services: Drive Immediate Results with Expert PPC Management
Unlock Your Competitive Edge
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Google Ads is an essential advertising platform for businesses, with Google dominating 90% of the search market. It offers powerful benefits including reaching ready-to-buy customers, cost-effective PPC advertising, unmatched targeting across digital channels, and measurable ROI. AdwayCreative provides expert management with a proven process, strategic keyword bidding, and continuous optimization, as demonstrated by successful case studies like Park&Fly Sofia and Rosela AD. With various campaign types available and expertise in both global trends and local markets, AdwayCreative positions itself as the strategic partner needed to unlock your business’s full potential through effective Google Ads management.
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Google Ads is a powerful online advertising platform that enables your business to reach customers actively searching for your products or services.
By placing targeted ads on Google Search, YouTube, and millions of partner websites, you can instantly attract quality traffic, generate leads, and increase sales.
Professionally managed Google Ads services, like those developed by AdwayCreative, ensure your marketing budget is spent effectively, delivering measurable and significant return on investment (ROI), connecting you with buyers at the exact moment they’re ready to convert.
Why Your Business Can't Afford to Ignore Google Ads
Paid advertising on Google, also known as Pay-Per-Click (PPC), is a fundamental channel for any business seeking immediate growth. In 2025, Google continues to dominate the search engine market with a share of nearly 90%, meaning your potential customers are there. Not participating in this ecosystem is equivalent to forfeiting revenue to your competitors. According to Google Ads statistics, over 63% of users click on Google ads. Expert management of Google Ads services by an agency like AdwayCreative helps companies
Key Benefits: Turning Clicks into Customers
1. Reach Customers When They’re Ready to Buy
The primary advantage of Google Ads is the ability to target users with high commercial intent. Unlike social media, where ads interrupt users, search ads are shown to people actively seeking a solution to their problem.
Practical Example: Our client Park&Fly Sofia, offering parking services near Sofia Airport, needed a significant increase in online reservations and improved digital presence. Before our intervention, they struggled with effectively attracting customers through digital channels and had limited online visibility.
After launching our comprehensive digital marketing strategy, we achieved impressive results: we attracted over 100,000 new users, with 40.8% of them returning, demonstrating exceptional loyalty. We generated 17,770 new users from organic traffic through targeted SEO optimization.
We optimized their Google Business Profile, resulting in a 316.5% increase in profile interactions and an astronomical 540.3% increase in visibility in search results. Additionally, we achieved 16,900 interactions from social media, demonstrating the effectiveness of our multi-channel strategy.
This case clearly demonstrates the effectiveness of our holistic approaches to transforming digital presence into measurable business success and creating sustainable growth through a combination of PPC advertising, SEO optimization, social media management, and local SEO.
2. The Power of Pay-Per-Click (PPC) Model
The PPC model means you only pay when someone shows interest and clicks on your ad. This makes it extremely cost-effective. But there’s a hidden bonus: brand recognition. Even ads that aren’t clicked increase brand recognition by up to 33% annually, which is a huge plus.
At AdwayCreative, we don’t just focus on clicks; we focus on attracting quality traffic that’s most likely to convert, thereby optimizing your Google Ads ROI.
3. Unmatched Targeting Across All Digital Channels
Effective Google Ads services go beyond simple search. The platform allows you to reach customers at different points in their online journey:
- Google Search & Maps: Ideal for capturing direct searches and local customers (e.g., restaurant in Sofia).
- YouTube & Gmail: For visual branding and direct communication in the inbox.
- Display Network: Over 2 million sites and apps for remarketing and awareness campaigns.
- Viber: As part of a broader digital strategy, we can integrate more niche channels like Viber for markets where this is relevant.
As your PPC agency in Sofia, we help you select the right channels for your specific business to avoid budget waste and maximize your reach.
Our Proven Process: AdwayCreative's Strategy for Success
Success isn’t accidental. It’s the result of a time-tested process that combines data, creativity, and continuous optimization. This approach is built on our over 17 years of experience in digital marketing.
Strategic Keyword Bidding and Niche Analysis
We don’t stop at obvious keywords. Our process involves in-depth analysis to discover winning niches with lower competition.
We analyze your competitors’ strategies to find gaps and opportunities. Instead of using templates, we build a customized strategy based on your business goals and market data.
Founded by Iliya Avramov, AdwayCreative possesses deep experience in the Bulgarian and European markets, allowing us to create locally relevant and effective campaigns. You can connect with our team through our Contact page to learn more about our expertise.
Continuous Monitoring and Relentless Optimization
Launching a campaign is just the beginning. The real magic happens in the continuous optimization process.
Before and After: A client from the agricultural sector – Rosela AD, a leading cucumber producer in Bulgaria since 1992, came to us with zero online presence, despite 33 years of market leadership.
Before our intervention, they were completely invisible in the digital space and couldn’t be found by potential B2B customers searching for premium cucumber suppliers.
After six months of intensive optimization, including:
- Strategic brand identity development: We created a bilingual logo design (Bulgarian and English) with heritage messaging and professional brand guidelines ensuring consistency across all materials.
- Website development and optimization: We developed a responsive bilingual website with a focus on conversions, integrated professional photography of facilities and products, and applied SEO optimization that led to 1,500+ organic users in 6 months.
- Precisely targeted Google Ads campaigns: We developed strategic campaigns with precise B2B targeting, created ad creatives with psychological triggers and trust signals, and set up conversion tracking for precise ROI measurement.
The result? We generated 5,830 Google Ads conversions at a cost of only 0.24 BGN per conversion (71% below industry average), achieved an average cost-per-click (CPC) of 0.07 BGN and a click-through rate (CTR) of 5.89% – nearly 5 times higher than the industry standard.
We delivered 5,500+ new users and achieved 1,808% growth in new users, transforming Rosela AD from a company with zero online presence to a digital market leader. Our focus is always to achieve the highest possible ROI from Google Ads and ensure long-term profitability.
Mastering the 6 Main Types of Google Ads Campaigns
Choosing the right campaign type is crucial. Here are the main types and when to use them, according to Google’s official documentation:
Search Campaigns
Application: Capturing immediate search from users actively looking for your service (e.g., “emergency plumber sofia”). This is the most direct way to increase revenue with Google Ads.
Display Campaigns
Application: Building brand awareness with visually engaging banners on popular news sites or blogs. Ideal for remarketing.
Shopping Campaigns
Application: Essential for e-commerce stores. They show products, prices, and images directly in search results, which is especially effective for foreign sales.
Video (YouTube) Campaigns
Application: Telling your brand’s story, demonstrating products, and reaching a huge, engaged audience on YouTube.
Performance Max Campaigns
Application: An automated, goal-based campaign type that uses artificial intelligence (AI) to find converting customers across all Google channels. Best for businesses with clear conversion goals.
Demand Gen (formerly Discovery) and App Campaigns
Application: Demand Gen is for finding new audiences in YouTube, Discover, and Gmail. App campaigns are for driving app installs and engagement.
Dominate Your Market with a Strategic Partner
Google Ads is the fastest way to respond to demand, outperform competitors, and generate predictable revenue. Success, however, requires expertise, continuous optimization, and a strategic partner who understands both global trends and local market specifics. Our Google Ads services are designed to be that partner for you. For transparent pricing and professional packages, see our Professional Google Ads Packages with Transparent Prices.
Ready to unlock your business’s full potential? Contact AdwayCreative today for a free consultation and let’s build a strategy that delivers results.
Frequently Asked Questions (FAQ)
How much does advertising on Google Ads cost?
The cost depends on your budget, industry, and competition. There’s no minimum spend. Our goal as your Google Ads expert in Bulgaria is to maximize the return on every budget, whether large or small, striving for optimal ROAS. For pricing details, see our Professional Google Ads Packages with Transparent Prices.
How long does it take to see results from Google Ads?
Traffic can start immediately after launching a campaign. Optimizing for profitability, however, requires time to collect enough data – typically between 1 and 3 months to achieve stable and predictable results.
Can I manage Google Ads myself?
Yes, it’s possible, but it carries risks of budget loss without expert knowledge in bidding, keyword research, and optimization. Professional management of Google Ads by an agency like AdwayCreative ensures your investment is protected and working for you.
What makes AdwayCreative different from other PPC agencies?
Our approach, personally led by founder Iliya Avramov, is entirely practical. We combine our deep experience in the Bulgarian and European markets with full transparency and a results-focused partnership.
We don’t just offer services; we build long-term growth strategies. For us, every client is a partner. For more information, contact us at talk@adwaycreative.com or schedule a conversation through our Contact page.
- About the Author
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With over fifteen years of hands-on experience in PPC, SEO, content marketing, and social media, Iliya Avramov has honed his expertise through strategic collaborations with global teams, mastering the art of blending traditional marketing strategies with cutting-edge digital services and technologies. His deep understanding of digital trends—backed by a proven track record of scaling campaigns for startups, B2B enterprises, and e-commerce brands—ensures businesses achieve sustainable growth, with measurable ROI increases of up to 540% in competitive online landscapes.
Iliya specializes in data-driven strategies, including advanced PPC optimization (e.g., Google Ads and Meta campaigns), technical SEO audits, content creation that drives organic traffic, and social media engagement that boosts brand loyalty. He has successfully managed marketing budgets from $1,000 to over $100,000 monthly, generating thousands of leads and conversions across industries like agriculture, health, and retail. Proficient in tools such as Google Analytics, SEMrush, Ahrefs, and AI-powered analytics, Iliya’s innovative approaches are supported by insights from leading resources like Google Search Central for SEO updates and Think with Google for data-driven marketing, ensuring alignment with the latest best practices.
His leadership has earned AdwayCreative numerous industry recognitions, including:
- 2020: Mastery in 3D visualizations and graphic design (Acquisition International).
- 2021: Media Innovator Award (Corporate Vision).
- 2022: Martech Award (Corporate Vision).
- 2022: Global Finance Award (Global Banking & Finance).
- 2023: Global Finance Award (Global Banking & Finance).
- 2023: Best Full Service Marketing and Advertising Agency (Innovation in Business).
- 2024: Bulgaria’s Most Reviewed Social Media Marketing Agency (The Manifest/Clutch).
- 2025: Advertising & Marketing Customer Satisfaction & Happiness Award (Global Banking & Finance).
Author Disclosure: Iliya Avramov is the founder of AdwayCreative and may reference agency services in his content. All opinions and strategies are grounded in over a decade of professional experience and independent industry research, with no undisclosed affiliations.
Publication Date: July 22, 2025 | Last Updated: July 22, 2025
